Feeling Time-Poor and Overwhelmed?
I Help 999 Employees Take Back Control and Start Prioritising What Matters.
Meet Laura Loy
Laura Loy served as a Police Officer for 23 years years marked by trauma, silence, and survival. Over time, the weight of those experiences took a serious toll.
During her service, Laura was injured on duty, battled postnatal depression, and was admitted to a psychiatric hospital. In 2021, she was medically retired with Complex PTSD, having received very little support throughout her journey.
Laura has faced mental and emotional rock bottom. She’s been an absent mother, a distant wife, a missing friend, and a burnt-out colleague. She spent years feeling numb and carried over £35,000 in debt, while trying to navigate parenting with a child who is neurodivergent, and a husband who worked opposite shifts. She knows firsthand the quiet struggles many Police and emergency service employees endure and understands how isolating it can be.
After years of supporting, guiding, and coaching people outside of Policing, Laura decided to focus on helping those she truly relates to. Back to the person she once was.
That’s why she created Behind The Badge 999 in 2025, a space built on understanding, honesty, and hope. For the people who keep showing up, even when they’re falling apart inside.
There is no fluff. No therapy jargon. No nonsense. Just lived experience and practical tools designed to help you move from where you are now to where you want to be. It is possible with the right support. Laura knows because she is living proof.
She’s not here to fix anyone, she’s here because she was you, and she wants you to know there is another way.
Laura supports and guides individuals to start prioritising what truly matters to them, so they can begin building a life that feels meaningful and true.You don’t have to keep going like this. It’s not too late to feel like yourself again.
Fiercely committed to helping YOU rediscover who you are behind the badge of being an emergency service worker and build a life you love.
Code Zero Group Programme
Focusing on Three Areas of Health:
Financial Strain
Financial stress is one of the most overwhelming and isolating experiences. When you're already stretched emotionally and physically, it can feel like the final straw.
I know that feeling all too well:
In 2017 financially, I was on my knees. By mid-month, my bank balance was empty. I’d find myself counting down the days to payday, hoping nothing would go wrong. But something always did, like clockwork. Car repairs, School club fees. Credit card payments, or Something breaking.
It felt like I was drowning. No breathing room. No backup plan. No idea how to make money other than leaving my family to work overtime.
I was working full-time, pouring everything I had into my job and my family yet financially, we were surviving on a knife’s edge.
The shame that came with it only made the stress worse. I thought, how can I be on a relatively decent wage and still be struggling like this?
Family Pressures
Whether your partner’s in the job or not, or you're doing it alone as a single parent, let’s be real:
The pressure is relentless.
The never-ending plate-spinning. Sorting childcare. Swapping the kids over in the car park of the nick. The endless washing. The guilt.
Missing bedtime again, because you were late off. Cancelled rest days. Court on your only day off. Trying to parent through exhaustion. Holding it all together while quietly falling apart.
You’re constantly juggling, and too often, your family life pays the price.
I know what it’s like to feel like you want to run away, to escape the chaos, even for a moment. But let’s be honest, a holiday will have to do.
Except you can’t get the leave. Or it’s already used up, and even if you could, you’re too drained to enjoy it. That trapped feeling, stuck in the system, the routine, the overwhelm, it’s crushing.
But it doesn’t have to stay that way.
Behind the Badge exists to help you reconnect with what truly matters, to show up for your family without losing yourself in the process.
Mental - Emotional Load
Do you feel like you're constantly firefighting at work, at home, and in your own head with no time to come up for air?
You’re not alone. I’ve been there:
In 2017, my life was completely out of balance. I was working full-time as a Police Officer, commuting an hour each way. My husband was also working shifts opposite mine, so we had just one day off together each month. Our daughter, who is neurodivergent, needed more support than I felt capable of giving, and I was running on empty.
I felt like I was failing in every area:
❌ As a Mom
❌ As a Wife
❌ As a Police Officer
❌ As a Friend
❌ As me
Behind the badge, I was broken.
What I didn’t realise back then was that my mind, my mental health needed caring for. I was too busy, too stressed, too exhausted, and too disconnected from myself to see that the constant chaos wasn’t any way to live.
I wanted and deserved more. So do YOU.
How I Support and Help You
Choose the support that is right for you:
Code Zero:
The Group Programme Online
Topics we will cover:
💰 Financial Pressure
Tackle the hidden money pressures
Spending Analysis
Actionable steps to control
🧠 Mental & Emotional Load
What can you control
Tools to lighten and reset your headspace
Prioritise you
🏠 Family & Relationships
Restore presence and patience
Reconnect with those that matter most
Reduce conflict
Main Benefits For You:
✅ Back in Control
✅ You’re not on your own
✅ Healthier headspace around money
✅ Stronger connections at home
✅ A break from doing it all alone
✅ Reset the mental load
✅ Leave lighter, clearer, stronger
✅ A little less weight on your shoulders
✅ Simple tools that work
Code Zero:
1-to-1 Support
✅ 5 or 10 Individual and bespoke sessions. Via zoom or face to face (West Mids)
✅ A safe and confidential space, with no judgement, providing time for you to delve into what is really going on
✅ WE co-choose the areas to focus on. We discover together the best and quickest ways to help you start
feeling better
✅ BTB 999 tools - Goal getting action planning tools which we will set together
✅ Twice weekly check-ins
Personal lived experience tips to keep you going in between sessions
✅ Private WhatsApp access
For you to use for additional support when you need it
Main Benefits For You:
✅ No more bottling it up
✅ Support that fits around real life
✅ Progress at your pace
✅ Tailored to you
✅ Space to breathe and reset
✅ Stronger boundaries, less guilt
✅ Feel less reactive
✅ More energy for the stuff that matters
✅ Reconnect with who you are
✅ Clearer head space
✅ Shift from surviving to steady
Not sure what’s right for you?
Book a short call and we’ll figure out the best next step, whether that is working together or not. I’m always happy to signpost you to other ex-bobbies or trusted professionals who might be a better fit for what you need right now.
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